Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Movers and Shakers
Mobile suburban couples without kids.
More than 50% of these younger married couples have moved in the past five years. They earn comfortable incomes and work in management or professional careers. Some have completed college.
Suburban families with low financial pressure.
Monthly costs as a percentage of income are much lower than the national average. Education level varies from high school to college with some holding management positions. Most own their homes.
Urban singles with moderate income.
Low- to middle-income singles over a wide age range. Some have a college education. They work in a variety of occupations, including some management-level positions.
Younger suburban singles.
Aspiring singles climbing the corporate ladder and calling the suburbs home. Age ranges from mid-20s to mid-40s. Most rent their homes.